Project Information
VTEX Connect is a global tour of conferences hosted by VTEX connecting the digital commerce ecosystem with the most innovative brands. For the first time in Europe, in sunny Barcelona, we've had over 3,000 registrations, attendees from 50+ countries, and support from 59 sponsors. The event featured 10+ hours of content from 30 ecommerce experts, including speakers from Youtube, Starbucks, Beko, OBI, Ticnova, Mars, Reckitt, RedCloud and much more.
The event's brand identity system was designed to communicate its exclusive, innovative and technological essence. The gradients incorporated into the visual language represent the ability to merge ideias and create new outcomes from meaningful connections. And since innovation requires constant movement, we've created a living icon for an equally dynamic brand. The symbol, when animated, translates the transformative essence of the event, the will to exchange ideias and grow together, creating a visual representation of the core values of the brand.
Role: Brand & Visual Designer | Core Marketing (2024–2025)
I worked on the Core Marketing team at VTEX, supporting the visual identity for international events and institutional campaigns during a period of brand expansion across North America, Europe, and Latin America.
The main challenges involved maintaining brand consistency across diverse cultures and channels, adapting materials quickly for regional teams (Latam, EMEA, USA), and meeting the demands of Growth and Product Marketing teams under tight deadlines and across multiple stakeholders.
My contributions included key visuals for events, institutional presentations, digital campaign assets, and internal/C-level materials. I also supported the organization of brand assets and streamlined adaptation workflows across teams.
These projects helped drive engagement for events with thousands of participants, strengthened VTEX’s positioning in strategic markets, and visually supported campaigns focused on awareness and lead generation.
Key takeaways: strategic brand adaptation in global contexts, creative agility under pressure, and cross-team collaboration with marketing teams focused on growth outcomes.
Credits
Animation: Edinaldo José
Communication Plan: Renata Zanquetta, Stefano Manzolli
Graphic Design: André Carvalho, Clara Oliveira, Matheus de Mendonça
Production: Maria Fernanda Olivera Galvez, Kethlen Souza